Icelandic food prominent in DC festival and on PBS
Last Sunday, the Association of Washington D.C. restaurateurs held its annual gala. Icelandic food and beverages played a main role in the proceedings. Icelandic master chefs including Siggi Hall and Hilmar B. Jónsson dazzled the guests by serving a Blue lagoon appetizer followed by Icelandic cheese and courses made out of Icelandic seafood. The main course was Icelandic lamb followed by a dessert made out of “skyr” and blueberries. To give guests a further taste of Icelandic delicacies, spring water, Viking beer, and chocolates from the Icelandic company Nói Síríus were served. Guests of honor for this event of over 2000 participants were the Icelandic minister for agriculture, Mr. Guðni Ágústsson and his wife Mrs. Margrét Hauksdóttir, along with Ambassador Helgi Ágústsson and Mrs. Hervör Jónasdóttir.
On June 2nd PBS screened a documentary on sustainable Iceland called “Chefs a Field”. The documentary focused on sustainable and eco-friendly farming, fishing and tourism in Iceland. The program will air on PBS station across the US. Over 50 reporters attend a screening of the program at the residence of Ambassador Ágústsson on Kalorama Road. Representatives from Whole Foods supermarket were also in attendance, the store carries various Icelandic products, “skyr” and cheeses among the latest to hit the shelves.
These events were planned by Mr. Baldvin Jónsson, CEO of Áform, a marketing project that focuses on eco-friendly products, in cooperation with Icelandair and Iceland Naturally, with the support of the Icelandic Embassy in Washington D.C.
